TD Cowen Upgrades Celsius Holdings (CELH) to Buy with 30% Upside Target

TD Cowen has upgraded Celsius Holdings'' stock (CELH) from Hold to Buy, raising its price target to $55 from $37—a 30% premium to current levels. The bullish call fueled a 7% intraday rally on June 16, pushing shares to $43.97. This marks a remarkable recovery for an energy drink Maker whose stock plummeted 80% in March before rebounding 56% year-to-date.

The energy drink sector''s 10% annual growth rate—triple the broader food and beverage industry—is driving Celsius'' resurgence. TD Cowen notes shrinking price premiums versus soft drinks are expanding the addressable market: "Relative affordability is becoming a critical consumption driver," the report emphasized. The stock''s volatility mirrors the speculative fervor seen in crypto assets, though with fundamentals anchoring the narrative.